Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
Hi Luke,
Judging by that photo, you and I use the exact same wrapping paper. 🙂
Happiness to all of my fellow seamheads! It’s been a momentous year. Rejoice!
Happy Holidays to all!
Luke, thank you so much for keeping this dog park open and for supplying the biscuits and gravy. This is a site that remains dear to the day and with each of your posts. And, of course, your trained eye and frank conscience. Even your recycled Kennedy jokes still get a big giggle every time.
And above all, thank you to the Washington Nationals for the gift that keeps on giving and that will live on forever. A World Series championship. While not so completely a reflection of prospects, the minor league denizens here can rattle off Soto, Robles, Rendon, Turner, Zimmerman, and lessers as homegrown products. Thank you Nationals!
Happy Holidays! Thank you for maintaining this wonderful resource for us Nats fans and a community for us to share our thoughts and feelings.