Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
Knowing that this is the new normal, I have resisted doing a “keep-the-lights-on” post. But a week between posts is probably reason enough.
Thanks for keeping the lights on. Happy New Year to all and sundry, and may 2026 be better than the dumpster fire that has been 2025.
Interesting link between O’Malley and Ford in Seattle re united in Wash .
Eric Wageman cut loose from Miami . Rochester needs a couple extra bodies to warm the pine .
Happy New year ( Fire Horse year Chinese Zoduac )
As Christopher Cross song went
Run like the Wind … cue that killer guitar solo , CC !
Owl eyes on Liam Sullivan and Ben Moore as they get out of the gate in spring 2026.
Luke Reno Aces stadium looks good year round with the Sierra Nevada range behind it .
But nothing like FNB sitting along the river in Harrisburg with the sun setting as the bridges at night sparkle in the waterway
Numerology on uniform choices
Maybe Cajun Cole Henry knows what I’m about to explain
Number 9 is the sign of completion
Closer material with his pitch set !
They say we are spoken to in dreams especially in December .
My dream recently involved Cole Henry closing a game and he was electric . The broadcast booth was charged up
Bring on 2026 !
C – U later !