Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
Whatever your felicitation — Christmas, Chanukah, Kwanzaa, Solstice, Festivus — please make it safe, healthful, and enjoyable for you and yours across the Natmosphere. It’s been an eventful week, if not an interesting year, and a pleasure to use my profession to share my passion with all of you in 2011.
Thanks for everything, Sue. You and your family have a great holiday. Spike is, as usual, cute as a button. Well, button might a poor simili, but cute, nevertheless.
Jackson Campbell aka Jeeves
Must admit those photos of Spike are the best! Glad to see you are still enjoying it … happy holidays!
Thanks Sue for all your hard work every year. My dog won’t let me put anything on her head. Happy Holidays!
Thanks for everything, and looking forward to another exciting year here at NP.
Hope Santa Claus was good to everybody.
Fairy stars – how humiliating. It’s ok, my-ex had a pair of plush reindeer antlers she used to make her aussie shepard wear on x-mas day. The shepard ehded up in basically the same pose as Spike for most of the day.
Just to jumpstart the conversation towards the next post, Mark Zuckerman did a nice piece of what’s left in the farm system.
I figure talking about it will make me feel better. Not happening yet.
Not to worry, I’m writing my “Eleven for ’11” post in another tab on my browser… but I’ll jump in to the Zuckerman conversation.